Top 5 Consumer Finance Apps in Madagascar Q3 2024: Unified Platform Insights

In the third quarter of 2024, the consumer finance app landscape in Madagascar showed varied performance trends on a unified platform, combining data from both iOS and Android. According to Sensor Tower, SG Connect from Société Générale African Business Services saw its weekly downloads fluctuate, starting with 917 in early July and peaking at 1.8K in mid-July, before descending to 933 by the end of September.

MyBOA - Mobile Banking demonstrated a stable download pattern, beginning with 565 downloads in the first week of July and closing the quarter with 600 downloads in the final week of September.

My Baobab, published by Baobab Groupe, maintained a consistent download rate, averaging around 350 downloads per week, with a slight peak of 374 in the last week of September.

BNI-NET also exhibited a steady download trajectory, commencing with 173 downloads in early July and ending the quarter with 170 downloads.

Lastly, Cash Book- daily expenses experienced some volatility in downloads, reaching a high of 248 in the first week of August and a low of 103 in early September. The app's weekly active users started at 1.2K in early July and grew steadily to 1.5K by the end of September.

For more detailed insights and analysis, visit Sensor Tower's platform.